How many Aussies have Life Insurance?

Written on the 3 February 2019 by Janet Culpitt

How many Aussies have Life Insurance?


According to research commissioned by TAL, only around half of all Australians hold some form of life insurance, and many are under-insured.i

According to the ATO, there are almost twice as many active life insurance policies than there are working-aged Australians, but that does not mean Australians are adequately insured.ii

We look at how many Australians have life insurance, the reasons for under-insurance and explore what adequate insurance looks like.

At a glance

There are almost 22 million active life insurance policies in Australia, a recent federal parliamentary report foundiii, and yet there are just 12.5 million working-aged Australians (aged 15-64), according to figures published by the Australian Institute of Health and Welfare.iv

Based on the numbers, it would seem Australians were more than adequately insured.

Only half of Australians hold life insurance

However, as part of commissioned research in 2015, respondents told TAL that despite the significant number of active life insurance policies, only 52% of them hold some form of life insurance.i

The study also found only 30%-37% of Australians aged 18-69 held life insurance. And only 11-18% held disability cover, income protection insurance, or critical illness and trauma cover.

Double-ups through super

So how can there be so many life insurance policies but so few Australians with cover? Well, most life insurance policies (14 million or 63%) in Australia are held through superannuation, the 2018 federal parliamentary report states.iii

And many Australians have multiple super accounts. In fact, 39% of Australians have more than one super account, and 14% have three or more accounts, according to the ATO.ii

What that means is that many of the 22 million Australian life insurance policies are held by people with multiple policies.


As revealed in the commissioned research mentioned above, of the 52% of Australians who do hold life insurance, many are underinsured.i

A summary by Vanguard Investments of the key points covered in Rice Warner's Underinsurance in Australia 2017 report shows that if Australian families had to call on their life insurance policy, half of them would find only 47% of their family's basic needs, or 28% of the amount required to maintain their family's standard of living, was covered.v

Even more concerning: the median level of income protection would only meet 21% of needs. That figure drops to 14% for the average total permanent disability cover.

Life Insurance at any age

Life insurance can be tailored to suit each and every Australian life.

That can mean taking into account your age, life stage, leisure pursuits and life goals. It can also consider the amount of debt you carry (including property), the number of dependents you have, your current earnings and the life you envision for you and your family.






Author:Janet Culpitt

Any advice in this website is general advice only. The content has been prepared without taking into account the investment objectives, financial situation or particular needs of any particular person. Before making a decision about any information contained on this website you should carefully consider the appropriateness of the information in light of your personal circumstances in addition to the information provided in the PDS of the relevant financial product. You should also consider seeking professional advice from your financial adviser.

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